AI Campaign / Automotive— 2026
Get Through The Winter
- Creative Direction
- AI Visuals
- Art Direction
- Motion Graphics
Project
A winter tire campaign for Tegeta Motors — an AI-driven visual system built around one promise: get through the winter, whatever it looks like.
The Idea
“Winter is never the same twice. We built a series of AI-generated worlds — glacial highways, snow-buried villages, arctic dawns — where a single vehicle keeps moving. The tire is the quiet hero: the reason the frame keeps advancing.”
Process
- 01Concept
- 02Direction
- 03Storyboard
- 04Production
- 05Post
Final Frame — Get Through The Winter
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CGI / Product Visualization · 2025